Today, 9 out of 10 people consult customer reviews before making an online purchase. Whether on Google, Trustpilot, or via "Verified Reviews" badges, these ratings play a crucial role in decision-making. However, not all reviews are equal. In the optical industry, as elsewhere, some players use questionable practices to manipulate this trust.
Why do some sites manipulate customer reviews?
Eyeglasses and sunglasses are not only fashion accessories, they are also health products, influencing your vision and comfort. For this reason, inspiring trust is essential for sellers, but some choose to do so artificially. Here are some commonly used deceptive strategies:
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Non-clickable review badges
Displaying a “Trustpilot” or “Verified Reviews” badge that is simply an image without a clickable link is a red flag. Authentic badges always link to a verified external page. -
Sudden influx of short positive reviews
A series of comments like "Perfect," "Very good," and "I recommend," all posted within a short period of time, may be an indication of manipulation. This does not reflect the diversity of customer experiences. -
Lack of response from the company
Serious companies take the time to respond to their reviews, whether positive or negative. A complete lack of response may indicate automatic management or a desire to hide negative reviews. -
Creating multiple review accounts
Some sites create multiple profiles on platforms like Trustpilot to split negative feedback and create an artificial impression of trustworthiness.
5 Signs to Look Out for to Avoid Fake Reviews
- ❌ Non-clickable review badge
A genuine badge is always clickable and links to an external page. Otherwise, it's likely just an image with no real certification. - ❌ Too many short and generic 5-star reviews
Comments like “Very good” or “I recommend,” all posted en masse, are often suspicious. - ❌ Quick response to negative reviews
When every negative comment is followed by several extremely positive reviews, often written in a similar style, this may be an attempt to drown out critical feedback. - ❌ Total lack of response
Companies that never respond to reviews may be less transparent. - ❌ Multiplication of accounts
Two accounts for the same activity on Trustpilot or Google may indicate an attempt to disperse negative feedback.
At Paris Lunetier, transparency above all
- ✅ Verifiable reviews
Our reviews are available on Google and Trustpilot, with authentic, clickable links. - ✅ No fake profiles
We do not use multiple accounts to split negative reviews. - ✅ Authentic answers
We respond to our customers, even when their feedback is critical, because every review is an opportunity for improvement.
The illusion of perfection is not synonymous with quality
A truly trustworthy seller:
- Accept honest feedback, even critical ones,
- Favors real human contact,
- Don't buy your reputation, but build it on real experiences.
Mini FAQ: Your questions, our answers
❓ How do I know if a review badge is official?
A Trustpilot, Verified Reviews, or Google badge is always clickable and links to a verified page. Otherwise, it's likely a fake.
❓ Can we have a negative review removed?
No. Platforms like Google or Trustpilot only allow reporting for specific reasons, such as insults or defamatory content.
❓ Where can I read real reviews about Paris Lunetier?
➡️ Check out our authentic reviews